- SEO (Search Engine Optimization): We help your website become more visible in search engines like Google.
- ASO (App Store Optimization): We optimize the performance of your mobile app in app stores (Google Play Store, Apple App Store).
- Google Ads: We create effective and eye-catching ads on Google your Google Ads account.
- Social Media Ads: We create social media ads to promote your brand on platforms like Facebook, Instagram, Twitter/X, LinkedIn, and TikTok.
- Web Design: We design user-friendly websites that best reflect your brand.
- Apple Search Ads: We create customized Apple Search Ads campaigns for your mobile apps.
50+ CUSTOMERS TRUST US!
618Media: #1 Digital Marketing Agency
Expert Digital Marketing Agency in SEO, ASO, Google Ads, Social Media Ads, Web Design, and Apple Search Ads. Get Ready for a Space Experience!
Do you want to develop a product or market your existing one with a well-equipped team? 618Media is a super digital marketing agency that believes in the power of digital and operates on the principle of location independence.
Even though we have physical offices, we are ready to handle our business 100% online, make the best use of the power of digital marketing, and most importantly, ready to help. We focus on SEO, ASO, digital marketing like Social Media Ads and Google Ads, Web design, and Apple Search Ads, trying to maximize our talents in these areas and offer the best to our partners.
What is Digital Marketing?
Digital marketing is a modern marketing method where brands and businesses promote their products or services through electronic devices and the internet.
This includes SEO (Search Engine Optimization), SEM (Search Engine Marketing), Content marketing, Email marketing, Social Media Ads, and many more online marketing techniques.
At 618Media, we offer various services in the world of digital marketing:
Our digital marketing agency knows very well how to market your business…
We market the products we develop ourselves and offer services to our customers with the same diligence.
Here are the digital marketing and product development services we offer;
We can make your website fly with SEO, don't miss the performance guaranteed services.
When you arrive to the first page in the word we target, we will write your name among our references.
Discover ASO's magic touch to take your application to the top and leave your competitors behind!
Become a leader in the App Store with App Store Optimization, stay ahead of the competition!
Let us help you place Google ads and achieve your goals according to your purpose.
Advertise on Google and Youtube, reach your goal with the power of Google!
Social Media Ads
Run strategic ads on Facebook, Instagram, Twitter/X, and LinkedIn, and we promise it'll be much more than the ordinary!
We can develop a beautiful website for you!
You can take a look at our service page where we offer innovative and original solutions in web design.
Get a Quote Now!
Please fill the form below for superior digital marketing strategies. We will contact you as soon as possible.
How to do Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more.
Identifying your target audience is a cornerstone of effective digital marketing. It enables you to customize your strategies to meet specific needs and preferences, enhancing engagement and ROI.
- Use digital tools to gather data on demographics, interests, and behaviors. This can involve analyzing social media trends, conducting online surveys, and reviewing website analytics to understand who your audience is and what they value.
Develop Buyer Personas:
- Create buyer personas representing your ideal customers. These should include details like age, occupation, interests, and online behavior patterns. This step helps in crafting messages and campaigns that resonate with your target audience.
- Observe your competitors’ digital marketing tactics. Understanding whom they target and how can reveal untapped market segments or areas for improvement in your own strategy.
- Segment your audience based on shared characteristics for more targeted digital marketing. This could be based on factors like location, purchasing behavior, or engagement level with your brand. Leverage
Social Media Analytics:
- Social media platforms provide insights into your audience’s preferences and behaviors. Use these analytics to refine your digital marketing strategies and content.
Adapt and Evolve:
- The digital landscape is dynamic, so regularly update your audience profiles. Stay attuned to changes in preferences and behaviors, adjusting your digital marketing strategies accordingly.
Establish clear, specific objectives for what you want to achieve through your digital marketing efforts. These could range from increasing brand awareness and generating leads to boosting online sales or improving customer engagement.
Align with Business Objectives:
- Ensure that your digital marketing goals align with your overall business objectives. This alignment ensures that your digital marketing efforts contribute directly to the broader goals of your company, such as market expansion, revenue growth, or customer retention.
Use SMART Criteria:
- Set goals that are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). For example, instead of a vague goal like “increase website traffic,” aim for “increase website traffic by 30% in the next quarter.”
- In digital marketing, you might have multiple objectives. Prioritize them based on your business needs and resource availability. This helps in focusing your efforts and resources on the most impactful areas.
- Make your objectives quantifiable where possible. This could involve setting numerical targets for website traffic, conversion rates, social media engagement, or email campaign open rates.
Regular Review and Adaptation:
- Digital marketing is dynamic, so regularly review your objectives and adapt them as needed. This might be in response to changing market conditions, new insights from data analytics, or shifts in consumer behavior.
Identify where your target audience spends most of their time online. Different demographics have preferences for different digital platforms, such as Instagram, LinkedIn, Facebook, or YouTube.
Match Channels to Your Goals:
- Align your choice of digital marketing channels with your specific objectives. For example, if brand awareness is your goal, social media and content marketing might be ideal. For lead generation, consider email marketing or pay-per-click (PPC) advertising.
Evaluate Channel Effectiveness:
- Assess the effectiveness of each channel in your industry. Some channels work better for certain industries or products. Look at industry benchmarks and case studies for insights.
Consider Your Content Type:
- Choose channels that best suit the type of content you create. Visual products might perform well on Instagram or Pinterest, while B2B services might gain more traction on LinkedIn.
Budget and Resources:
- Factor in your budget and resources. Some channels require more financial investment or specialized skills. Ensure you have the resources to effectively manage and optimize the chosen channels.
Test and Adapt:
- Be prepared to test different digital channels and see how they perform. Digital marketing is often about trial and error, and what works for one business may not work for another.
Integrate Multiple Channels:
- Consider a multi-channel approach for a broader reach and impact. Ensure your messaging is consistent across all channels but tailored to the unique features and audience of each one.
Optimize Your Website:
- Ensure your website is user-friendly, visually appealing, and optimized for search engines (SEO). It should load quickly, be mobile-responsive, and have clear calls-to-action (CTAs).
- Maintain consistent branding across all online platforms. This includes your logo, color scheme, and messaging, ensuring a cohesive brand identity that resonates with your audience.
- Regularly produce and share high-quality, relevant content. This can include blog posts, videos, infographics, and podcasts. Content should provide value to your audience, whether it’s informative, entertaining, or solving a problem.
Active Social Media Presence:
- Establish and maintain active profiles on social media platforms where your target audience is most active. Regularly post engaging content, interact with followers, and use these platforms for customer service and community building.
- Build an email list and engage with your audience through regular newsletters, updates, and promotions. Personalize your emails to increase engagement and conversions.
Leverage SEO and SEM:
- Implement SEO best practices to improve your website’s visibility in search engine results. Consider using Search Engine Marketing (SEM) for increased visibility through paid advertising.
Analytics and Adaptation:
- Use analytics tools to track the performance of your online presence. Analyze data to understand what’s working and where improvements can be made. Adapt your strategy based on these insights.
To effectively do digital marketing, start by identifying your target audience to understand their preferences and behaviors. This knowledge guides the development of tailored strategies. Set clear, measurable objectives aligned with your business goals, using the SMART criteria for precision.
Choose the right digital channels where your audience is most active, considering factors like content type and budget. Create a strong online presence with an optimized, user-friendly website, consistent branding, and engaging content across platforms, including social media and email marketing.
Implement SEO and SEM tactics to enhance online visibility. Regularly analyze your strategies using analytics tools, adapting to insights and evolving market trends. This holistic approach ensures your digital marketing efforts are focused, effective, and adaptable to the dynamic digital landscape.
Frequently Asked Questions
We have a section prepared for you to learn more about the services offered by our 618Media Digital Marketing Agency, digital marketing, our working principles, and our collaboration processes.
Here, you can find frequently asked questions and detailed answers about the expertise areas of our digital marketing agency, our services, and other details.
If you have questions that you cannot find answers to here, please do not hesitate to contact us.
What is digital marketing?
Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels.
It encompasses a variety of marketing tactics and channels to connect with customers where they spend much of their time: online.
From website optimization and SEO to email marketing and PPC, a digital marketing agency leverages a multitude of strategies to connect businesses with their audience.
What is a digital marketing agency?
A digital marketing agency is a specialized company that serves as a strategic partner to businesses in their online marketing efforts.
Digital Marketing Agencies leverage their expertise in digital marketing strategies such as SEO, PPC, content marketing, social media, and web design to help businesses enhance their online presence and achieve their marketing objectives.
What does a digital marketing agency do?
A digital marketing agency employs various strategies, channels, and tools to help businesses achieve their marketing objectives.
From improving search engine rankings through SEO to creating and managing PPC campaigns and enhancing social media presence, a digital marketing agency tailors its approach to meet the unique needs and goals of its clients.
How do digital marketing agencies work?
Digital marketing agencies work closely with businesses to understand their objectives and implement strategies that align with their goals.
Agencies utilize a range of digital marketing tactics such as content marketing, SEO, PPC, and social media marketing to drive results and enhance online visibility.
What are the types of digital marketing?
Digital marketing encompasses various strategies including SEO (Search Engine Optimization), content marketing, social media marketing, PPC (Pay-Per-Click), email marketing, and affiliate marketing.
each aimed at engaging audiences and driving business objectives such as traffic, leads, and conversions.
How do I choose a digital marketing agency?
Choosing a digital marketing agency involves evaluating agencies based on their expertise, services offered, previous work, customer testimonials, and alignment with your business goals and budget.
Ensure the agency has expertise in SEO, PPC, content marketing, and other key digital marketing disciplines.
What are the trends in digital marketing?
Current trends in digital marketing include artificial intelligence, chatbots, voice search, video marketing, and personalized content.
These trends reflect the evolving landscape of digital marketing and the need for businesses to stay current with emerging technologies and strategies.
What is the role of social media in digital marketing?
Social media plays a pivotal role in digital marketing, providing platforms for businesses to engage audiences, share content, and enhance their online presence.
It integrates with other digital marketing strategies such as content marketing and SEO to drive engagement and conversions.
How much does digital marketing cost?
The cost of digital marketing can vary widely and is influenced by several factors, including the scope of your campaign, the specific services you require, and the pricing model of the digital marketing agency you choose to work with.
For instance, a comprehensive campaign that includes SEO, PPC (Pay-Per-Click), social media marketing, content creation, and other strategies will naturally cost more than a campaign focusing on just one of these areas.
At our digital marketing agency, we tailor our services to meet the unique needs and budgets of our clients.
Whether you’re a small startup looking to establish an online presence or a larger enterprise seeking an extensive multi-channel strategy, we have solutions that can be customized to your requirements. Our pricing models are transparent and designed to provide the best value for your investment.
For more detailed information on digital marketing costs and how to budget effectively for your digital marketing needs, we encourage you to visit our blog. There, we delve into the various components of digital marketing campaigns, offering insights into how each element can be optimized for cost-efficiency and maximum impact.
Our blog is a valuable resource for understanding the nuances of digital marketing expenses and how to make smart decisions that align with your business goals.
What is PPC in digital marketing?
PPC, or Pay-Per-Click, is a digital marketing strategy where advertisers pay a fee each time their ad is clicked.
It’s a way of buying visits to your site, complementing organic visits earned through SEO and other inbound marketing strategies.
How does SEO fit into digital marketing?
SEO is a core component of digital marketing, focused on improving a website’s visibility in search engine results pages, driving organic traffic, and enhancing user experience and site usability.
Its crucial for a digital marketing agency.
What is web design?
Web design is a crucial aspect of digital marketing, involving the creation and maintenance of a website.
A well-designed website enhances user experience, complements SEO strategies, and facilitates online engagement and conversions.
Technologies We Use
We thought you might like to see all the tools we use in our digital marketing agency, the companies we collaborate with and the platforms we specialize in as we drive your business to excellence.
We also share many topics for these platforms and tools on our blog.
Most Recent Articles
Discover the latest in digital marketing with our Blog. Packed with fresh insights and practical tips, our blogs cover everything from SEO strategies to Social Media Ads.
Whether you’re a marketing pro or just starting out, these posts are your gateway to staying ahead in the dynamic world of digital marketing.