Attribution Models Update in Google Ads 2024
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Google Ads had been innovating in the new updates in 2024 to their attribution models as a means of fundamentally rewriting how an advertiser defines and measures success.
- Understand 2024 Changes to Attribution Models
- Why Updates Matter to Advertisers
- Comparing Last Click to Data-Driven
- Key Steps in Applying Data-Driven into Your Campaigns
- Future Directions