Blog

In our blog, which closely follows the dynamic and ever-changing landscape of digital marketing, you'll find all the information you need to make your brand stand out in the digital realm. From SEO to social media advertising, web design to Google Ads and YouTube advertising strategies, we cover a wide range of topics.

5 Ways AI Optimization is Changing LinkedIn Ad Targeting

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 28, 2024
A sleek, futuristic office space with a large screen displaying data analytics and AI algorithms, representing AI-driven optimization in digital marketing.

Indeed, the LinkedIn advertising landscape gets more competitive daily, and with AI optimization, everything changes. Now, thanks to the infusion of AI-driven precision targeting, machine learning, and predictive analytics, your LinkedIn ad campaigns are reaching new pinnacles of engagement and success. Here's how AI is powering change:

  • AI-driven Precision Targeting
  • The ability to segment the audience using predictive analytics
  • Artificial intelligence for the selection of widely popular audiences
  • Performance tracking of AI coupled with reports for LinkedIn ads

Unleash the power of AI optimization and unlock the full potential of your LinkedIn ads while you make sure each detail of your campaign works out for the maximum impact.

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App Store Metrics: Measuring What Matters in ASO

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
September 5, 2024
Abstract representation of mobile app performance metrics with bars and growth symbols in a digital futuristic design

To succeed with App Store Optimization (ASO), it is crucial to know what metrics are most effective in supporting your app. Measuring downloads, conversion rates, and user retention is important for you to optimize the performance of your app in order to increase its presence on an app store.

  • Important ASO Metrics to Keep in Mind for Mobile App Store
  • Iphone app Retailer KPIs to pay attention in the market
  • Impact of Metrics on ASO Strategy for your App
  • The Most Underrated Way to Improve Your App Store Score: Ratings and Reviews

To put it simply, these are app store metrics to keep an eye on and make sure your ASO strategy is backed with actionable insights that move the visibility/game further.

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Exploring the Automation in Google Ads: 2024’s Trend

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 27, 2024
Abstract illustration of automation in digital marketing, featuring interconnected gears, glowing algorithms, and robotic hands manipulating data streams in a futuristic, tech-inspired environment.

2024: Google Ads is being revolutionized by automation, increased focus on performance optimization and audience targeting improvements for digital marketers. Understand how the landscape is changing in which advertisers deliver their campaigns.

  • What You Need to Know About Google Ads Changes for the Future of Automation in 2024
  • Google Ads Automation Features that helps you most in 2024
  • Using Smart Bidding For Ad Spend Optimization
  • Getting As Batched Up And search Ads Sent Back In Time
  • Campaign Scaling Done Through Automation

The automation at Google Ads is more than just a time saver, it performs well and hence another reason to keep an eye on these trends as they can be customized for your business success in 2024.

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Revenue Projections for Apple Search Ads: Comprehensive Analysis for 2024

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 27, 2024
Modern digital landscape illustrating the growth and projections in advertising revenue, with data flow and rising financial charts symbolizing success and innovation.

Learn more about the financial prospects of Apple Search Ads in our new 2024 revenue projections. Read on to see Apple's ads evolution and more, along with the influencers of its advertising success.

  • Apple's Advertising Revenue Today
  • Estimated Apple Search Ads Revenue
  • Apple Search Ads Generating More Revenue
  • The Digital Ad Space where Apple Strategically Stands
  • Apple Search Ads: The Good, the Bad and What to Expect in 2018
  • Future of Apple Search Ads: Closing Notes & Why

Learn more about the view of Apple Search Ads heading into 2024 and beyond — what are strategic insights or market dynamics?

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In-App Events Mastery: Power of Events for ASO Success

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 27, 2024
Colorful glowing icons representing in-app events like discounts, promotions, and challenges floating above a smartphone screen.

The app marketplace is so competitive you can feel like a drop in the bucket, but effective use of in-app events will give your app exposure from targeted interactions. This guide will take you from increasing app engagement through to enhancing your ASO and boosting in-app visibility by leveraging personalized in-app events.

  • Out Smart Your Competitors: Why In-App Events Matter for ASO
  • What is an In-App Event and Why You Should Care
  • App Store Rankings — Influenced by In-App Events
  • Leveraging In-App Events for ASO Sustainability

By utilizing these effective strategies, you will succeed in increasing your app visibility that leads to downloads and long-term success.

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SEO for Product Pages: Crafting Pages that Convert and Rank

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 27, 2024
A sleek e-commerce scene with a laptop displaying a vibrant product page, surrounded by SEO-related icons such as graphs, magnifying glasses, and target icons.

Discover the benefits of high-ranking SEO product pages and learn how to use them in a way that converts visitors into customers. In this article, we explore key tactics to drive the visibility and performance of your product pages.

  • Why Product Page SEO Matters
  • SEO: Product Pages vs Blog Posts — A Comprehensive Guide
  • Writing High-Quality Product Page Content that Ranks
  • Product Pages Keywords for High Conversion Tables
  • SEO practices for Product Pages

Using these methods, you will equip your product pages to drive traffic and conversions for an extended period.

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Unlocking App Success with 7 Essential ASO Strategies

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
September 4, 2024
A vibrant digital illustration of a smartphone surrounded by glowing app icons and upward-moving graphs, symbolizing app success and growth in the digital world.

There is more to app success than simply creating a great product — effective App Store Optimization (ASO) matters. In this post, we dissect concrete ASO tactics that will make your app different from the rest and bring you more users. Read on to know about the most important ones for you:

  • Have You Created Your iOS Or Android App And Wonder How To Master ASO (Index) in the App Store?
  • Keywords are the base of ASO Success
  • Getting Ranked Higher by utilizing Long-Tail Keywords
  • Use Keywords Naturally In Your App Metadata
  • Keywords Tracking Over Time
  • Ensuring Catchy Descriptions for Users

With these ASO tips, you can now optimize app store rankings and hit long-term retention.

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App Store Optimization (ASO) Guide for App Downloads 2024

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Oğuzhan KARAHAN
September 4, 2024
Futuristic design of a digital marketing interface featuring app icons, charts, and indicators symbolizing app performance, growth, and optimization.

App Store Optimization (ASO) is needed to improve the visibility of your app and help in getting off lots of downloads, because we are living through a very competitive App Market. This guide will delve deeper into some of the standard ASO methods for 2024 that you can follow to align your app with a standing out position in-app store.

  • Basics of ASO in 2024
  • App Download SEO Tips
  • App Title and Description Keywords Optimization Guide
  • App Store Creative: How to Get the Best Results
  • Measure Your ASO Performance and Improve Data Informed Decision Making
  • The Prospering ASO Future in 2024

Discover the top methods to increase app ranking, conversion rates, and user retention with effective ASO tricks. Now, for the cool-warm and classic fashion types out there that want to stay ahead of trends.

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Understanding ASO: How Keywords Can Make or Break Your App’s Success

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
September 4, 2024
Abstract visualization of App Store Optimization (ASO) concept featuring app icons interconnected with flowing lines and patterns, representing digital marketing and optimization with search bar elements in the background.

The app market is a very competitive one. In this article, we dig into an umbrella subject ASO (App Store Optimization), dissecting how it enables your app to break free from ranks of the competition using keyword prowess.

  • What is ASO? A Comprehensive Guide
  • Importance of Keywords in ASO: Key for Success
  • How Do I Learn to Shortlist My Keywords
  • How to Best Use Keywords Across App Description
  • Localizing Keywords: Through the World

When you know how to do ASO right and master the keyword optimization stage, then your app is on its path for visibility in the app stores. Find out what those key components are here

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Mastering ASO: Boosting Your App’s Discoverability / 2024

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 26, 2024
A smartphone displaying an app icon with a search bar and ranking symbols, representing App Store Optimization (ASO) with abstract data visuals in the background.

Find out how you can use App Store Optimization (ASO) for improving visibility of your app in an increasingly crowded app marketplace. Find out what you can achieve if you work on your app store ranking and get more downloads in 2024.

  • How ASO Works: The Fundamentals of App Ranking Improvement
  • Optimization of ASO Keywords
  • Top Google Play Store Metadata To Optimize for Better App Visibility
  • How You Can Write High-Converting App Descriptions
  • How Important Are Screenshots and Videos to ASO?

Get the fundamental learnings right with these ASO techniques and make your app future-ready for 2024 & beyond.

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