Knowing your competition can transform the success of your Google Ads campaigns. Competitor analysis is not just about finding rivals but finding strategies, gaps, and opportunities that will help improve your ad's performance and optimize spending.
Here are some of the key competitor analysis actions you can do:
- Find competitors through Google Search, Auction Insights, and other specialized tools like SEMrush and SpyFu.
- Analyze keyword strategies for gaps, long-tail opportunities, and effective targeting methods.
- Draw inspiration from competitors' ad creatives, calls-to-action, and messaging for improvement.
- Scrutinize landing pages for design, user experience, and conversion optimization elements.
- Keep track of competitors' ad performance metrics and estimated budgets to benchmark your efforts.
Continuously applying these insights will help whet your strategies, increase ROI, and stay ahead in the competitive Google Ads landscape.