Blog

In our blog, which closely follows the dynamic and ever-changing landscape of digital marketing, you'll find all the information you need to make your brand stand out in the digital realm. From SEO to social media advertising, web design to Google Ads and YouTube advertising strategies, we cover a wide range of topics.

Retention Strategies in ASO: Keeping Your Users Coming Back

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
September 4, 2024
Abstract representation of user retention in mobile apps with dynamic loops and lines suggesting continuous engagement.

Keep in mind that user retention is a major factor of success with App Store Optimization (ASO). In this piece, we will discuss the most essential retention tactics to keep your users coming back again and again.

  • Critical KPIs to Measure User Retention
  • Higher Long-Term Retention Onboarding
  • Personalized and Customization for Retaining Users
  • Re-engagement Campaigns to Revive Dormant Users

If you use these tactics, it will easily convert one-time users into buyers that stick around forever.

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Disruptive Strategies: 3 Fresh Developments in Twitter Ads

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 29, 2024
Abstract image representing disruptive strategies in Twitter ads with vibrant colors and futuristic graphics

Traditional approaches do not get you very far in the fast-moving world of Twitter ads. Having disruptive strategies in place can help you to trump competition and make your campaigns more engaging and effective. Following are some quick tips to boost your Twitter ad performance:

  • 40 Advanced Techniques for Crushing it on Your Next Campaign
  • Breaking the Twitter Ad Mold: An Outsider's Guide to Disruptive Strategies
  • Generate Engaging Campaigns
  • Enhancing Targeting Precision
  • Twitter Ads: Forrester Style Disruption Unleashed

Using these principles, you can ensure your Twitter ads are not just noticed but really heard by the right people — in turn prompting engagement and ensuring a strong return on your investment.

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Actionable Entertainment in TikTok Ads: 3 Innovative Strategies

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 29, 2024
A dynamic and engaging representation of actionable entertainment in TikTok ads, showcasing vibrant energy with elements like short-form videos, interactive icons, and a smartphone displaying a video in motion.

In the fast-moving world of TikTok, it is not easy to distinguish. Use actionable entertainment to make effective TikTok ads that not just entertain but also elicit actions. In this post, we will focus on the main strategies:

  • But That Doesn't Mean You Can Take Actionable Entertainment for Granted in Your TikTok Ad
  • Tactic 2: Interactive Ads Drive Action
  • Tactic 3: Correct Utilization of Call-to-Action Methods

It is through mastering these strategies that you can unlock the secrets of TikTok and transform passive viewers into an army of active participants and brand advocates.

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Edutainment in Ads: Breathing Life into Social Media Ads

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
September 5, 2024
A vibrant and engaging scene representing the concept of edutainment in social media ads, featuring a smartphone displaying an interactive and colorful advertisement with digital marketing elements like light bulbs, books, and abstract graphics.

Learn what edutainment is and how it applies to the educational marketing content shared through social media campaigns. Discover the psychology behind this tactic and find out how brands like Duolingo & National Geographic use it to SUCCESSFULLY capture their audience.

  • What is Edutainment in Ads?
  • Social media Edutainment campaign done right
  • How Edutainment Campaigns Measure Success

Get started with the magic of conversion-optimized content for your social media ads.

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Power of SEO Automation in 2024: Strategies to Enhance Efficiency

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
September 5, 2024
A futuristic digital landscape representing SEO automation with icons like gears, magnifying glasses, and charts integrated into a web-like structure.

In this virtual age, one must make sure its search rankings are top of the list. It is not only saving your time but also helping you give the better accuracy and effectiveness of SEO. Find out what you need to know about how to utilize this powerful instrument come 2024.

  • Everything You Should Know about SEO Automation
  • SEO Automation vs. Manual SEO
  • 7 Wonderful Advantages of SEO Automation for Your Business
  • Steal the Show: The SEO Automation Tools - Your Trade-In for Efficiency

Automation helps in streamlining your SEO efforts and lets you take off the burden of keeping up with the increasingly competitive digital changes.

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The Power of Artificial Intelligence in Web Design: Strategies to Stay Ahead

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 28, 2024
A futuristic scene of AI dynamically building a website with glowing neural network patterns and holographic interfaces.

Artificial intelligence is changing the web design game like never before and reshaping how ideas are conceived into full-blown designs. Well, there is a way by which we can use AI in order to create ultra-personalized and super-efficient visually rich web designs. In this write-up, we will tell you the steps that need to be taken care of while creating highly advanced forms or websites using AI Technology. Know essential strategies to harness the power of AI for creating hyper-personalized and rich UI/UX websites with us!

  • Artificial Intelligence Over Web Design
  • Implementing AI Techniques for Enhanced Web Performance
  • Ethical Challenges in AI Web Design
  • Stay Ahead with AI in Web Design Future Trends

Web designers cannot ignore AI tools for their workflow and capabilities, which help your designs meet user expectations.

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5 Ways AI Optimization is Changing LinkedIn Ad Targeting

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 28, 2024
A sleek, futuristic office space with a large screen displaying data analytics and AI algorithms, representing AI-driven optimization in digital marketing.

Indeed, the LinkedIn advertising landscape gets more competitive daily, and with AI optimization, everything changes. Now, thanks to the infusion of AI-driven precision targeting, machine learning, and predictive analytics, your LinkedIn ad campaigns are reaching new pinnacles of engagement and success. Here's how AI is powering change:

  • AI-driven Precision Targeting
  • The ability to segment the audience using predictive analytics
  • Artificial intelligence for the selection of widely popular audiences
  • Performance tracking of AI coupled with reports for LinkedIn ads

Unleash the power of AI optimization and unlock the full potential of your LinkedIn ads while you make sure each detail of your campaign works out for the maximum impact.

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App Store Metrics: Measuring What Matters in ASO

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Oğuzhan KARAHAN
September 5, 2024
Abstract representation of mobile app performance metrics with bars and growth symbols in a digital futuristic design

To succeed with App Store Optimization (ASO), it is crucial to know what metrics are most effective in supporting your app. Measuring downloads, conversion rates, and user retention is important for you to optimize the performance of your app in order to increase its presence on an app store.

  • Important ASO Metrics to Keep in Mind for Mobile App Store
  • Iphone app Retailer KPIs to pay attention in the market
  • Impact of Metrics on ASO Strategy for your App
  • The Most Underrated Way to Improve Your App Store Score: Ratings and Reviews

To put it simply, these are app store metrics to keep an eye on and make sure your ASO strategy is backed with actionable insights that move the visibility/game further.

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Exploring the Automation in Google Ads: 2024’s Trend

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 27, 2024
Abstract illustration of automation in digital marketing, featuring interconnected gears, glowing algorithms, and robotic hands manipulating data streams in a futuristic, tech-inspired environment.

2024: Google Ads is being revolutionized by automation, increased focus on performance optimization and audience targeting improvements for digital marketers. Understand how the landscape is changing in which advertisers deliver their campaigns.

  • What You Need to Know About Google Ads Changes for the Future of Automation in 2024
  • Google Ads Automation Features that helps you most in 2024
  • Using Smart Bidding For Ad Spend Optimization
  • Getting As Batched Up And search Ads Sent Back In Time
  • Campaign Scaling Done Through Automation

The automation at Google Ads is more than just a time saver, it performs well and hence another reason to keep an eye on these trends as they can be customized for your business success in 2024.

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Revenue Projections for Apple Search Ads: Comprehensive Analysis for 2024

Oğuzhan KARAHAN User Avatar
Oğuzhan KARAHAN
August 27, 2024
Modern digital landscape illustrating the growth and projections in advertising revenue, with data flow and rising financial charts symbolizing success and innovation.

Learn more about the financial prospects of Apple Search Ads in our new 2024 revenue projections. Read on to see Apple's ads evolution and more, along with the influencers of its advertising success.

  • Apple's Advertising Revenue Today
  • Estimated Apple Search Ads Revenue
  • Apple Search Ads Generating More Revenue
  • The Digital Ad Space where Apple Strategically Stands
  • Apple Search Ads: The Good, the Bad and What to Expect in 2018
  • Future of Apple Search Ads: Closing Notes & Why

Learn more about the view of Apple Search Ads heading into 2024 and beyond — what are strategic insights or market dynamics?

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